The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.
More Quotes from Frank Luntz:
She is the leading candidate for 2008, and you can't give her a clear run. There is no one holding her accountable, and so the national party figured it had to.Frank Luntz
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Frank Luntz
That's the job of language that's the job of English. This is taking very traditional, simple, clear-cut words of the English language and figuring out which words, which phrases to apply at which opportunities, which times.
Frank Luntz
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Frank Luntz
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.
Frank Luntz
The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
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