If you never change your mind, why have one?
More Quotes from Edward de Bono:
Water is essential for soup but soup is more than water. Competence is essential for business but business is more than competence. What is added to water gives the 'value' of the soup. What is added to competence gives the value delivered by business. Competence is becoming a commodity, Information is becoming a commodity. State of the art technology is becoming a commodity. So what is going to differentiate businesses How are these commodities to be designed to deliver value That means design. That means creativity. That means new ideas. Ideas are going to become more important in business than they have ever been.Edward de Bono
The need to be right all the time is the biggest bar to new ideas.
Edward de Bono
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
Edward de Bono
Perception is real even when it is not reality.
Edward de Bono
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
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