China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.Howard Schultz
We believe that there's a very, very large opportunity still in front of us in North America,
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We are inspired by the tremendous response to the Starbucks brand domestically and internationally and could not be more pleased with the overall performance of the company.
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We think we're on track to become one of the most recognizable brands in the world. We're in 35 markets already. There are some new markets that we're very interested in, such as Russia and Eastern Europe. India is another unique place to be in but it's not going to happen tomorrow. But at the same time, we're more focused on filling in the markets we're already in.
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Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
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As a result of that, we are insulated from the current fluctuations and, most importantly, have no plan to raise prices,
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