Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
More Quotes from Michael Schudson:
It is very likely that many firms spend more on advertising than, for their own best interests, they should.Michael Schudson
Buy me and you will overcome the anxieties I have just reminded you of.
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Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
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