The movies are there to support the core businesses of toys, licensing, video games and publishing. Each of these titles is meant to be a franchise.
More Quotes from Avi Arad:
You start with great stories, and probably the best storyboards that have ever been drawn for any movie or television show, on an ongoing basis.Avi Arad
When you get to know me, I don't despair - I just get up, clean up, and start again.
Avi Arad
I cannot wait to tell Captain America's story. It's a doozy.
Avi Arad
There is a director who should make 'Silver Surfer' he is mentally committed to it.
Avi Arad
Without giving too much away, obviously there'll be a little bit of the origin and then we come into our real world. What makes Captain America such a compelling character is that it allows you to judge history so you see where he came from and you see what he stood for.
Avi Arad
We have a tradition of Stan Lee being in all our movies,
Avi Arad
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Anytime four New Yorkers get into a cab together without arguing, a bank robbery has just taken place.
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Anybody who had come up with a new concept would have been under suspicion for being out of step with the tradition or out of step with the teachings of the church.
John Templeton