The Palms caters to that unique, California customer who is young, wealthy, and can afford to play enough to warrant that incentive.
More Quotes from Andrew Zarnett:
In order to make it cost-effective, they're gong to have to connect it to the airport.Andrew Zarnett
George is one of the best at creative marketing. I'll bet in six months he comes up with three new different ways to use the suites.
Andrew Zarnett
And look at the room growth. Capacity isn't enormous given the weight of baby boomers who have more time and money than anyone ever before. This is Las Vegas' sweet spot. And most of them won't even start turning 65 until 2014 so Las Vegas has a good eight years of benefits from that trend.
Andrew Zarnett
The bottom line is (Earl) will have a greater number of rooms with people who'll add cash flow without added costs and drive cash flow. And he'll gets to do it all with other people's money rather than his own.
Andrew Zarnett
For some guests, just getting close to that celebrity thing and the possibility of seeing the suites is enough to bring them to the Palms.
Andrew Zarnett
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