The challenge is the culture. You have to have a vision for the BBC-it can't merely be that it's big and has a place in the market.
More Quotes from Jonathan Dimbleby:
That test should not be about ratings. What should weigh is the knowledge that a public broadcaster delivers programmes that matter.Jonathan Dimbleby
The long, forensic interview really matters.
Jonathan Dimbleby
I honestly believe that TV generally is obsessed with the ratings battle to the point of cutting its own throat.
Jonathan Dimbleby
I am going to vote for Ken Clarke. For years the wider electorate has told us that Ken Clarke should be the leader of our party and prime minister of our country,
Jonathan Dimbleby
The BBC has the obligation to think big. And at the moment, that clarion call sounds an uncertain note to me.
Jonathan Dimbleby
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I don't wish my career on anyone.
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That kind of piece, perhaps most recognizable because of Yoko Ono's similar work, built a bridge between performance art and music - and without raising any awkward social issues.
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