Stephen McPherson Quotes (21 Quotes)

We wanted to move beyond toe-dipping and really dive in. Almost half of the 41 million Hispanics in this country watch only or mostly Spanish language television, and we want to bring that audience to ABC.

These shows are great additions to our network and continue ABC's creative and ratings momentum. I applaud all the tremendous work that has gone into making both of these series.

Creatively we just did not get the show to where it needed to be. All of us tried really hard. I think you have to measure your patience based (on the creative direction of the show). And there we felt like, unfortunately, it was not going to get better.

I think there is a danger, when shows succeed, that people start to try to pick them apart and find out the secret to them, ... And the fact is that a lot of it is lightning in a bottle. It the combination of a multitude of a elements.

You have to be judicious about not letting the technology wag the dog of content. There are so many different aspects that go into all of these multiple platforms that you just can't say it's a successful show, so let's put it on 20 platforms. But the idea that great content can be used in a multitude of different ways is a wonderful challenge and a wonderful opportunity.

In terms of creative, (the opening on Monday) gives us greater platform to go out there and develop. In terms of profitability, our strength there would be excessively increased given the absence of football.

I've been really impressed by what some of the Spanish-language stations have been doing in the larger markets, and I think you can't deny that kind of presence. There is a huge audience out there, 41 million plus. Half of those people don't watch any English-language broadcast. We thought it was time to step up and reach this market, and wanted to do it with some of our hit shows.

You have to kind of measure your patience based on how you believe in the creative, and there we felt like, unfortunately, it was not going to get better. We needed to make a quick change, and we saw life in The Bachelor, which is cast better than it's been in five years.

Once we saw it was not launching, we felt like unfortunately it was not going to get better and we had to make a change.

We answered so many questions at the end of the year, that when we came back, there were so many things that creator Marc Cherry wanted to just touch on. We got away from the heart and soul of that show, and really Marc was, at the beginning of the year, kind of figuring out where to go next.

Given the fact that the Olympics is an 800-pound gorilla for the next two weeks, we're happy to see that we can perform against them.

Desperate is such a specific voice that I think it would be a mistake to think you can do those (kinds of) shows again.

This one has been a real battle, and it's obviously not turned out exactly the way we'd like. But we love Geena, we love the show, and we wanted to give it another shot.

ABC's Thursday night lineup is a nice step forward for us, ... We want to be in business on Thursday night.

If you need a night of comedies, you have three pieces of the puzzle and are looking for a fourth.

He needed the content. It all starts with the shows.

It's more to get it out there and get a large audience watching it and I think the overall ratings will follow.

There is no conspiracy here.

I do think that the younger audience watches older people, but I think when you have stories they can access easier, that's certainly going to bring them in more.

Alias is not going to wind down as it comes to an end, it's going to rev up, and we're going to make it the event it deserves to be.

A lot of people had not seen the shows because they were not English speaking but were TV watchers, and were enthralled with them and wanted more.