Advertising Quotes (670 Quotes)




    We also expect more spending on search advertising. On top of these broader economic sectors, we expect the Internet companies, in particular e-commerce players, will increase their spending noticeably. These trends together will bring more maturity to the online advertising sector in China.


    The passion that India has for the game is greater than any other country has for any sport. Factor in the billion-plus population and an economy growing by 7 to 8and what that means for the value of TV rights, advertising and sponsorshipand you understand the commercial power of India.



    And then Lamar -- it's a billboard company. It's all in small markets. Their business has been turning and coming back and it's trading at 15 times free cash flow, ... We think it's worth 20 (per share) and can get taken up between 60 and 70 a share ... You're starting to see the rebound in advertising. The billboard business, for them, continues to be pretty steady and it's rebounding. So, it's more specific for Lamar but the industry is performing better.

    We are pleased with our first-quarter results, and we believe our growth in sales and market share is clear validation of the importance of e-commerce in the bookselling industry, ... We continue to achieve these gains with a minimum of promotional offers, such as free shipping, and no off-line advertising.

    We need a full accounting of the Bush administration's spending on advertising, PR, and fake news. It's time for Congress to reclaim its constitutional role as a counterweight to the executive branch and permanently cut off funding for covert propaganda. We must ensure that taxpayer money isn't being spent by the White House to secretly manipulate the American public.


    The Internet ... was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether it was advertising, subscriptions, or a wing and a prayer,

    Behind search advertising's great success is self-targeting users revealing their interests by the keywords they enter. As with search, self-targeting rather than media manipulation is the key to engagement marketing or behavioral advertising.






    On the financial side, direct selling has low overhead, robust cash flow and there's little need for an advertising budget because that's what your sellers are doing for you.


    People of all ages, including children, have been exposed to clever and eye-catching advertising material, ... All that will now change. Tobacco advertising is going to end, and it's going to end soon,


    The study we requested would look at increased expenditures related to direct-to-consumer advertising, as well as the impact on patient safety and the overall quality of care,

    A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.



    So I called Tim (about the advertising tax) and said ... 'You know, I think this is a mistake.' He called back with that response about what it was really about. The idea and the real plan behind it is, 'We're going to screw the media.' That's a problem because their goal is to shut people up. They want to be able to give themselves 16 percent pay raises and not have a complaint from the media about it. They don't want to have anybody in the public speak up.

    It includes signage. It includes advertising, radio, TV, print - every element that we have they are involved in and they are even closer to the team. They have access to what no other sponsor has.


    It's more than a business to us. Our No. 1 source of information is strictly the paper ... and for advertising, as well. It's very much a part of our community. It's where we have our community conversation.


    But for anybody in this business, ... the big challenges are How do you continue to keep print magazines exciting and viable while also taking advantage of the Web How do you attract younger readers And what can we do to make the strongest possible case to the advertising community John is in the same boat with everyone else in trying to figure those things out.

    We knew online dating even just two, three years ago, had some stigmas attached to it, ... So we made a very conscious decision to invest heavily in mainstream advertising, like television, radio and outdoor advertising. Now we just wish those who think it's OK to give it a try.


    I remain happily opposed to the advertising and sponsorship ban being proposed by the European Commission. I will certainly do my best to ensure that our government maintains its opposition.

    This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56 compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.

    The posters are nothing more than advertising, and advertising relies on the popular culture. In this case, it was guns, women, wild clothing, crazy fashion, crazy hair.


    I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.

    Their business and how they work with customers is very complementary to ours. Those visions are introducing simplicity, efficiency, accountability and scale to advertising. What they do for the radio process in advertising is very similar to what we do in online and digital advertising.





    Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.



    The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

    During the past year, we continued to solidify our leadership position in online advertising,

    Many people feel if regular is good than premium must be better, ... and that's not the case. Due to advertising, a lot of people think premium fuel is better fuel, when in actuality it simply has a higher octane rating.

    We're still going to be a politically independent paper. We're still going to be the paper for Boulder's young adults and serve that readership with our reporting and advertising.



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