Mark Burnett Quotes (49 Quotes)


    NBC allows me the freedom to be creative and to think differently and I hope we can bring a fresh look to the current crop of television dramas. This series will be shot in an exotic, remote island location, similar to a feature film, which will make it a powerful television event.

    I do believe there's a big opportunity there. As Jon Stewart proved, if presented in the right way ... young people are interested in news. All it takes is a unique idea.

    I met with Martha and Sharon to see if there are any opportunities in syndication. My vision says her customers and fans are still loyal to her. I don't think the Martha Stewart brand loyalty has changed.

    Donald has so many recent West Coast projects that it made perfect sense to change locations and along with it change the flavor of the weekly tasks. Seeing Donald operate in Southern California will provide yet more insight into his remarkable world.

    There is no bigger promotional platform than the Olympics. I'm honored that NBC is utilizing one of its most cherished and powerful assets to help drive buzz for The Apprentice brand. This promotion marks the first time I've ever invited the public to select a cast member for one of my shows.


    My favorite part of this morning's double-dip press conference at Martha Stewart's new TV studio -- she was promoting both her daytime syndicated show and The Apprentice Martha Stewart ... What's that word you use, Mark -- fun

    Burnett also had no idea that Hatch, a corporate trainer and an openly gay man, would win the competition. At the time, he thought Hatch would be voted off the island in the first round, but now says Richard played the best game. I should think in retrospect Richard wasn't a liar, ... He never actually openly lied to people. He always said he was playing the game to win, and never pretended to be friends with someone he wasn't. He's a very clever guy.

    Branded entertainment has become such a growth industry, it makes sense for us to be in business with Madison Road,

    I hope we get a cop from New York, and maybe a small petty criminal from some other city ... they won't get along.

    And what will her version of You're fired ... there is a wonderful commonality at the end of every show, which Martha came up with.

    When I first said 'The tribe has spoken,' ( Survivor host) Jeff Probst looked at me like I had three heads. The truth is it became silly to me, trying to think what I would say.

    Rock stars are colorful personalities and charismatic performers who make great reality TV characters,

    There's a wonderful commonality to the end of every show that Martha came up with.

    It is an honor that our show's continued ratings success has become part of television history, ... 'Survivor' has been, and continues to be, a wonderful experience for me and for my production crew, and that has remained unchanged since our beginnings. I look forward to continuing as part of the CBS family, and in keeping our loyal Thursday night audience entertained and enthralled for many more years to come.

    This is the biggest volume of eyeballs ever available in history. More people are on computers every day than sit down and watch TV at night. The Internet is about to become the next broadcast network.

    For me, like any person who wants to be a filmmaker, the opportunity to work hand-in-hand with Steven Spielberg is a dream come true. With the help of our partners at Fox...we're going to make an incredible show about looking for the next great filmmaker by mining the growing segment of the public making their own content and giving them the chance.

    Look at the top films of the past 20 years, and a number of them are not from America. It's an incredible second chance.

    U.S. oil industrialist Paul Getty said something very important. He said, 'Take away my oil wells and factories. Simply leave me my 50 best people and I'll have it all back double in five years.' It's not the business. It's not the marketplace. It's the people, ... The way I have achieved this is retaining the same staff.

    We're not that far from people watching TV on the same screen as the computer, with interactivity back and forth. It's the interactivity that TV lacks right now and that is a major advantage for the Internet.

    Rock 'n' roll is a business, ... Rock 'n' roll is a way of life. It's nice to think of it as a guitar-smashing party all the time, but the truth of the matter is, it's a serious family and business for INXS, in that order.

    I heard my name associated with the Peter Pan syndrome more than once. But really, what's so wrong with Peter Pan? Peter Pan flies. He is a metaphor for dreams and faith.

    On the third day of each three-day cycle, there (will be) a vote. So week by week, one by one, this tribe is shrinking. And the remaining person man or woman, young or old, gets 1 million and is the best survivor.

    They are unscripted dramas, ... ... Whether it is the cavemen in the caves thousands of years ago, Shakespeare plays, television, movies and books, stories and characters take us on a journey. All I do is tell those stories without scripts and without actors.

    Having book smarts versus street smarts seemed like a great idea but it changed the tenor of the show, ... It affected the reaction among the show's usually wealthy and well-educated audience. I don't think people wanted to see potty-mouthed competitors.

    It's a really, really good move for us, ... We were asking too much of the audience with three times a week. It was adversely affecting our partner CBS, which saw a dip in the night.

    I wanted the palette to mirror who they are.

    The world is changing, and the Internet is about to become the next broadcast network. With the volume of people able to watch content on their computers between 9 a.m. to 5 p.m., it could very well become the new primetime.

    This year we thought it would be interesting to discover what America has to say about the candidates, incorporating our fans and viewers as virtual judges.

    Storytelling will always be the most important aspect of a show. It doesn't matter if it's online, if viewers are offering input or if it's bringing together different online properties. It will be the same online as it is around the campfire if you can't tell a good story, nobody will listen.

    I'm looking for the honest-to-God diversity of America. It could be as diverse as a 60-year-old Catholic priest, a 25-year-old NYPD cop and a 40-something mother of three from the Midwest.

    That person did have previous psychological problems. He had broken up with his wife, was a Bosnian refugee and, unfortunately, took his life well before the show ever aired.

    Donald Trump is a guy who can commit to things and wants to do a great job -- I mean, that's what makes Trump, Trump, ... People like that don't do things half-heartedly.

    In March and April, the show is to place a group of Americans on a desert island in the South China Sea, off Borneo for 39 days. Once they arrive, the 16 survivors need to work together to forage (for) a living to make their existence and their new world more palatable, ... Survivor

    It depends on the situation. Some people, Martha felt very sad to let go. Others very much deserved it, and her demeanor reflected that. But there's a wonderful commonality at the end of every show - which Martha came up with, not me. It's a totally fresh look, and something you will definitely remember.

    I needed to be in the bush. There I find solitude and beauty and purity and focus. That's where my heart lies.

    In hindsight, two nights in a row each week is hard to invest for viewers. Thirty-two characters are a lot to follow in this format.

    They won't be making films that look like home movies. They'll have access to very accomplished, gifted writers and actors. If they're resourceful, they may get known actors to appear in them.

    What they did notice was the inhumane environment. The conditions were much, much worse than the TV show showed, ... It was brutal -- often 90 degrees -- and humid. The snakes every single night. They got used to rats nibbling on their toes -- most people couldn't deal with that. (It was) a tough bunch of people in extremely tough conditions.

    I cannot wait until she Martha Stewart comes out of jail and we can work together.

    My job is to analyze the subject matter ... and create a look and a feel that reflects the business,

    They are brilliant -- including our first-ever MENSA member -- hungry and more international than ever.

    The winner of CBS' Rock Star will not only play in huge stadiums before sold-out crowds, they will do it alongside legendary musicians from three of America's biggest, all-time rock bands.

    If you think about the amount of people that are online all day, it's staggering. It's an audience that's already hooked in.

    This is a forgiving country. People love redemption stories.

    If you look at that situation, it certainly bodes well for the future of getting a Canadian on Survivor. Tell Canadians to submit more tapes.

    Finally after three years, Donald Trump has a real, true apprentice.

    As soon as I spent time with Martha I knew that her witty and engaging humor would surprise and entertain viewers.

    Over the past four seasons of The Apprentice , Donald Trump has used the final episode to hire candidates with advice only from George and Carolyn. This year we thought it would be interesting to discover what America has to say about the candidates, incorporating our fans and viewers as virtual judges. While Trump will still be the final arbiter of who he hires, America's feedback is certain to have an impact on his decision.

    We're also tying in a television network. We're having meetings, and a network will be chosen to hide clues in other programming.


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