I said before that McDonald's serves a kind of comfort food, but after a few bites I'm more inclined to think they're selling something more schematic than that--something more like a signifier of comfort food. So you eat more and eat more quickly, hoping somehow to catch up to the original idea of a cheeseburger or French fry as it retreats over the horizon. And so it goes, bite after bite, until you feel not satisfied exactly, but simply, regrettably, full.
Quotes about signifier (4 Quotes)
For the signifier is a unit in its very uniqueness, being by nature symbol only of an absence.
Despite the spreading popularity of casual business dress in Britain, sales of neckties are rising, reports The London Observer. Because more men are going to work without a tie, it becomes even more powerful, ... Ties are more than ever a signifier of power and success. They inspire confidence. The less common and popular it becomes to wear a tie, the more I shall. It's about being classically distinctive.
The Sacrament of the Eucharist is, of course, one step away from the Incarnation itself, where the thing signified (The Word) and the signifier (Jesus) were absolutely one. Symbol and sign and metaphor strain towards this union Sacrament presents it, but the Incarnation is that perfect union. Again, it is a scandal. God is not man, any more than bread is flesh. But faith overrides the implacable prudence of logic and chemistry and says Lo