A major reason was to compete with Disney and Baby Einstein and promote a new brand of Sesame toys.
More Quotes from Susan Linn:
If marketing to children affects their food choices, then it's time to stop marketing to them.Susan Linn
this is not free money. It's buying advertising. The school is selling advertising. They are selling the hearts and minds of children.
Susan Linn
It's exploiting all of their vulnerabilities wanting to fit in, wanting to be important. It's promoting the idea that a girl's relationship with a company makes her cool.
Susan Linn
We have an ongoing concern that parents and babies are being exploited by the media and market industries. Parents have a right to honest information, and they aren't getting it from these baby-video companies.
Susan Linn
We all grew up with Scholastic. They are really thought of as educational.
Susan Linn
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Based on Topics: Reasoning QuotesBased on Keywords: sesame
We never really know what stupidity is until we have experimented on ourselves.
Paul Gauguin
Do you see how the god always hurls his bolts at the greatest houses and the tallest trees. For he is wont to thwart whatever is greater than the rest.
Herodotus
I wasn't as fit as I would of liked to have been, going to the World Cup, but I'm not sure what difference that made.
David Beckham