Probably the success of Audi and Mercedes with small offerings has given them pause for thought.
More Quotes from Stephen Reitman:I think the issues at Chrysler go very deep. The real problem is a failure to anticipate a change in the environment in the United States in the light-truck market.
There's a large number of U.S. institutions who only buy SP 500 stocks.
In the past, there was little in the way of true competition from Japanese manufacturers, who made a lot of missteps and missed opportunity in early 1990s. They've put pressure on the core truck market and Chrysler, with the biggest exposure to light trucks, has been hardest hit.
It's doesn't hurt to speculate on bringing it to the U.S. market, but I don't think there's a chance they'll do it. I would put it in the failure camp. Commercially, financially, its didn't fulfill the hopes the company has had for it.
We have moved to expectations of a loss of 100 million euros for the fourth quarter of this year from Chrysler, whereas we had previously been expecting a small profit.
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