Sound strategy starts with having the right goal.
More Quotes from Michael Porter:
If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.Michael Porter
Europe was suffering from a competitiveness crisis.
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The essence of strategy is that you must set limits on what you're trying to accomplish.
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The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
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If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
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