What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
More Quotes from Roy H. Williams:
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.Roy H. Williams
Words are mere shadows cast by ideas. But the ideas they represent are real.
Roy H. Williams
Lives, like money, are spent. What are you buying with yours?
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Writing good ads is easy when you have something to say.
Roy H. Williams
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
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