The first step in exceeding your customer's expectations is to know those expectations.
More Quotes from Roy H. Williams:
A visual image in the hand of an artist is merely a tool to trigger a mental image.Roy H. Williams
Words are mere shadows cast by ideas. But the ideas they represent are real.
Roy H. Williams
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
Roy H. Williams
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. Williams
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
Roy H. Williams
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
Roy H. Williams
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