One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?
More Quotes from Roone Arledge:
I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.Roone Arledge
I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?
Roone Arledge
If you don't have the rights, you can't do the show.
Roone Arledge
But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.
Roone Arledge
People also don't care about the daily comings and goings of diplomats and yet we must report it.
Roone Arledge
I don't think the news department will have to lie down and play dead like it has in the past. By and large the network has been understanding, but then so have I.
Roone Arledge
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