Ford's North American operating business model continues to deteriorate,
More Quotes from Rod Lache:
This is no big surprise. It's been rumored for some time. As far as share price, I think it depends on who they put in there. Right now there's a vacuum. If they put someone in who is shareholder-oriented, it should help.Rod Lache
Generally the product is a low volume product, very engineering intensive, so it's expensive to make. GM has too much car capacity and not enough truck capacity. Car plants are operating close to 70 percent capacity, while truck plants are close to 100 percent. You can use that manufacturing plant, maybe for a hybrid sports utility vehiclecar.
Rod Lache
I think it's almost impossible for Ford to distance themselves from the problem, but I think they've done a very good job conveying responsiveness to the U.S. consumer, obviously being more responsive than Firestone has.
Rod Lache
Customers are unsure of what supplier pricing is, but they are assuming correctly that it is not as good as employee pricing.
Rod Lache
When you can price much higher that means you can put a lot more content into the vehicles and can reinforce that brand equity by putting out exceptional products.
Rod Lache
It doesn't give them the critical mass they need in Japan or any other Asian market. They want to have 25 percent of the Asian market. It's very strongly implied there will be more ma activity in the market.
Rod Lache
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