Summertime, in recent years, has become a testing ground for reality shows 'Survivor,' (CBS) 'Fear Factor' (NBC) and 'Dancing With the Stars' (ABC) all premiered in the summer.
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Idol' has performed better than we expected against the Olympics, but we never took the Olympics into consideration. 'Idol' has momentum all by itself.Preston Beckman
We're at the point in the business where on any given night about half of the audience isn't watching broadcast network television. It's not about fighting each other, it's about bringing back that audience with great programming.
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The overwhelming number of people who are watching the Olympics don't watch Fox. For us to run away from it is goofy.
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I think the Super Bowl is going to be in the next couple of years the difference between possibly winning or losing a season.
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Yes, that's true. It's all part of the ongoing evolution in TV programming how to work with these facts, and events like the World Series and college (football) bowl games, and still maximize the appeal of our schedule.
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