A business exists to create a customer.
More Quotes from Peter Drucker:
Because its purpose is to create a customer, your business has two purposes and two purposes only Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
Most of what we call management consists of making it difficult for people to get their work done.
Peter Drucker
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
Peter Drucker
Production is not the application of tools to materials, but logic to work.
Peter Drucker
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