Design is the method of putting form and content together. Design, just as art, has multiple definitions there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
More Quotes from Paul Rand:
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.Paul Rand
Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.
Paul Rand
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand
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