It's a mistake a lot of advertisers make when you go purely for entertainment or shock and forget about the brand. It's all about the product.
More Quotes from Patrick Knoll:
I think now more than ever, we need to make commercials that are poignant, strong and entertaining.Patrick Knoll
You never really know. You try to cross your fingers and hope it turns out well.
Patrick Knoll
If I ever figured this business out, I told myself I would share.
Patrick Knoll
It's the one time of year that advertisers are welcome guests in people's homes.
Patrick Knoll
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