I don't think it's a fad. It's a matter of cost. You can do an entire season of 'The Bachelor' for the same cost as one episode of 'ER',
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If you take a basketball arena and say you're going to fill it with just hard-core basketball fans, it would only be about 40 percent filled. If you're really going to fill the arena, you need to market to people and make it entertaining so they'll want to come back.Matthew Robinson
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