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It's definitely a very feminine season. There's just a huge variety out there, which is good because there's something for everybody.


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This season, spring fashion differs dramatically from years past. The colors are much more muted, with very natural embellishments.
Laura McDowell

We're coming to the mall because it's a higher traffic area. The idea is more traffic, more customers, more sales.
Laura McDowell

So many different things are in this year. The overall look and feel is a little more modest than in years past. We're not seeing bellies. The jeans are back to a normal height. On boys, we're seeing lots of layering.
Laura McDowell

People get very nostalgic. They're probably doing traditions that they've done in their family for years.
Laura McDowell

Frame everything in the same color frame. A grouping of things with similar frames has a sophisticated look to it.
Laura McDowell

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