Last, but not least, avoid cliches like the plague.
More Quotes from William Safire:
If America cannot win a war in a week, it begins negotiating with itself.William Safire
Never assume the obvious is true.
William Safire
A reader should be able to identify a column without its byline or funny little picture on top purely by look or feel, or its turgidity ratio.
William Safire
Decide on some imperfect Somebody and you will win, because the truest truism in politics is You can't beat Somebody with Nobody.
William Safire
For the sake of the country, the conservative cause, the Republican party and even his own long-term career -- he ought to resign.
William Safire
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