The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
More Quotes from Heather Dougherty:
Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.Heather Dougherty
I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
Heather Dougherty
People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
Heather Dougherty
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
Heather Dougherty
The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
Heather Dougherty
Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
Heather Dougherty
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