The better we can target our promotional dollars, the more effective our marketing. I have three young children. So (the database) says, here's a guy buying diapers every other week. So let's offer savings in baby food or wipes. It's better targeted than a coupon in a newspaper,
More Quotes from Gary Rhodes:
We can't begin to do that without first doing our homework, which is why we're undertaking this study. We need a clear, up-to-date snapshot of the labor market in the region.Gary Rhodes
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