Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
More Quotes from Edward de Bono:
If you do not design the future, someone or something else will design it for you.Edward de Bono
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
Edward de Bono
Effectiveness without values is a tool without a purpose.
Edward de Bono
We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
Edward de Bono
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de Bono
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