Creativity involves breaking out of established patterns in order to look at things in a different way.
More Quotes from Edward de Bono:
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
Effectiveness without values is a tool without a purpose.
Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
Water is essential for soup but soup is more than water. Competence is essential for business but business is more than competence. What is added to water gives the 'value' of the soup. What is added to competence gives the value delivered by business. Competence is becoming a commodity, Information is becoming a commodity. State of the art technology is becoming a commodity. So what is going to differentiate businesses How are these commodities to be designed to deliver value That means design. That means creativity. That means new ideas. Ideas are going to become more important in business than they have ever been.
Edward de Bono
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