If we think screenings for the press will help open the movie, we'll do it. If we don't think it'll help open the movie or if the target audience is different than the critics' sensibilities, then it may make sense not to screen the movie.
More Quotes from Dennis Rice:
We edged out 'Kong.' It's been neck-and-neck. These are two great movies in the marketplace that are doing great business.Dennis Rice
In the case of 'Happiness,' I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this picture even if it means we don't have the ability to release it.
Dennis Rice
Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it's never so colorful that it would affect the MPAA and how they rate the movie.
Dennis Rice
There are only so many movies you can make in a given year, and this didn't fit into our long-term approach. We were uncomfortable with this kind of humor.
Dennis Rice
We were going to remodel it at first, but we decided it would cost more than it was worth. They really desperately need houses to do this.
Dennis Rice
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Based on Topics: Criticism Quotes, Movies QuotesBased on Keywords: screenings
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