We basically want to make these materials available to anybody and everybody who has a stake in selling beer.
More Quotes from Bob Lachky:
Of course, some experts simply say beer has become the boring drink. ... You aren't going to drink vodka gimlets after you mow the lawn.Bob Lachky
There is no other media event in which we can reach so many beer drinkers at one time, which makes this a very efficient media buy for us.
Bob Lachky
It's no longer good enough to be a mass media brand. We have to learn how to sell small.
Bob Lachky
This whole premise of 'Who would you like to have a beer with' has incredible legs. We envision this as an industry platform that can run a long time.
Bob Lachky
Wine has done an excellent job of romancing their process, and I think we need to do more of that, ... It should be about the glory of the liquid and the experience and the refreshment and the long brewing tradition.
Bob Lachky
Readers Who Like This Quotation Also Like:
Based on Topics: Sales Quotes, Selling QuotesMexico was conquered more by manipulation of myth and archetype.
Norman Spinrad
I try to be as ignorant about things as I can.
Hal Sparks
I support transitioning from the progressive tax to a flat tax system - both individual and corporate/business.
Allen West