When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
More Quotes from Damon Albarn:The things that make me happy most are my family and working.
We're kind of working it out. You're going to see a lot of the guests on the album live on stage.
You know, there are many alter egos and Gorillaz is a collective of alter egos, really. I think anyone who gets involved in it has to sort of accept that nothing is really as it seems.
The Gorillaz cartoons seem more real to me than the actual people on TV. Because at least you know that there's some intelligence behind the cartoons, and there's a lot of work that's gone into it, so it can't all be just a lie.
I hope we can keep doing it this way - making music and art that are pure products of our influences while not really having to let the whole celebrity side of it get in the way. Then maybe more virtual bands will come out and do the same thing.
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I don't know if there was even a hundred million dollars in the whole country!
You can't take up golf on a whim and find yourself competing against Tiger Woods in the Masters six months later.
In terms of the character itself, I can't really say that I find anything really difficult. I enjoy the character so much I don't perceive difficulty in trying to be him. It's just a matter of how do we get there.