Creativity is an advertising agency's most valuable asset, because it is the rarest.
More Quotes from Jef I. Richards:
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?Jef I. Richards
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
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Based on Topics: Advertising Quotes, Creativity & Innovation QuotesBased on Keywords: agencys, rarest
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