There's no such thing as a global strategy without China.
More Quotes from Bill Roedy:
We came out of the gate intuitively thinking that you have to be local to connect with the audience. That it wasn't only about the language and the music, but sensibility... even though the brand can be the same everywhere.Bill Roedy
We always hear Yahoo wants to be the MTV for the digital world. We're not about to give up this franchise. We are the MTV of the digital world.
Bill Roedy
Quite simply, condoms are cool, and using them is cooler. We want to make it trendy, hip and cool to use condoms,
Bill Roedy
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