It is only the first bottle that is expensive.
More French Proverbs:
Not every one that dances is glad.French
The man who has nothing to do is always the busiest.
French
Do you want better bread than wheaten?
French
Never look for a worm in the apple of your eye.
French
He who is born to be hanged shall never be drowned.
French
There are no miracles for those that have no faith in them.
French