J Allard Quotes (18 Quotes)

We're now at that point where the graphics are good enough to preserve the illusion and make you feel more immersed in the environment,

Don't get me wrong, we love that guy, the 18- to 34-year-old male, he's the backbone of our industry, ... bring everybody back into the living room.

This time with Xbox 360, we've got the experienced team, we've shipped a lot of console games and built some incredible franchises.

These games are easy to get into and a total blast, which makes them perfect for the gamer who doesn't have a lot of time and just needs a quick fix,

We'll be showing five or six (faceplates) at E3, ... We'll have 10 or so at launch. And that number will be in the hundreds within a year or so.

No matter how big the number is, we are going to sell out, ... We are going to have some disappointment with retailers and consumers.

If only one percent of our audience that plays Halo helped construct the world around Halo, it would be more human beings than work at Microsoft corporation. That's how much human energy we could harness in this medium.

Right now, more people enjoy movies, music, television and movies than they do video games.

If we get half or two-thirds of all the Xbox 360s out there connected to the Internet, that would be a good thing,

When we get the final hardware, the performance is just going to skyrocket.

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.

We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.

We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.

Having wires strewn across your couch and across the floor is a big deal to a lot of people.

Our customer is going to expect to be able to connect to their content wherever they want, whenever they want,

I think people want to say it's the Trojan horse or the hub of the home, ... It's not. Xbox 360 is a digital amplifier. You're not going to put all of your music on 360, you're going to do it on your PC. What I do think is you want to enjoy your music in your home theater and we want to enable that through this device.

This system is a monster, ... In this decade, I believe we are going to double our audience.

The chips are in production, the machines aren't. So we've got a little bit of work left to do.