David Steel Quotes (11 Quotes)

She has turned the British bulldog into a Reagan poodle.

The cabinet has been shaken about a bit, but it's the same old jar of jellybeans.

Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,

We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.

The problem we've had in the past is that the bus service from Edinburgh doesn't start until 11.25am, which is too late to get down here.

Five to 10 years ago we were a second tier brand. Now consumers say 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,

What he called for was 'an ethical dimension to foreign policy'.

This is a single ultra-mobile computer that combines the functionality of many different products.

So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.

But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.

This new technology was the chance we needed. Then we ruthlessly executed by moving faster than the competition, not only to catch up but to pass.