The key question is whether XM or Sirius would be willing to shell out the millions to lure Stern Co. Analysts were split on that. It's not quite economical yet for them to do it, although they both have cash on the balance sheet, ... The economics of it are not going to be easy. They're going to have to give up a pound of flesh.
More Quotes from Steve Mather:
At this point it doesn't make sense, ... The technology development is getting there, but right now it's too costly.Steve Mather
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