The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.
("The Prince")
More Quotes from Niccolo Machiavelli:
Severities should be dealt out all at once, so that their suddenness may give less offense; benefits ought to be handed ought drop by drop, so that they may be relished the more.Niccolo Machiavelli
He who becomes a Prince through the favour of the people should always keep on good terms with them; which it is easy for him to do, since all they ask is not to be oppressed
Niccolo Machiavelli
For one change always leaves a dovetail into which another will fit.
Niccolo Machiavelli
Nature that framed us of four elements, warring within our breasts for regiment, doth teach us all to have aspiring minds.
Niccolo Machiavelli
A prince must not have any other object nor any other thoughtà but war, its institutions, and its discipline; because that is the only art befitting one who commands.
Niccolo Machiavelli
Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
Niccolo Machiavelli
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