For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion
("The Prince")
More Quotes from Niccolo Machiavelli:
Men in general judge more by the sense of sight than by the sense of touch, because everyone can see, but only a few can test by feeling. Everyone sees what you seem to be, few know what you really are, and those few do not dare take a stand against the general opinion.Niccoló Machiavelli
A prince should therefore have no other aim or thought, nor take up any other thing for his study, but war and its organization and discipline, for that is the only art that is necessary to one who commands.
Niccoló Machiavelli
Whoever desires to found a state and give it laws, must start with assuming that all men are bad and ever ready to display their vicious nature, whenever they may find occasion for it.
Niccoló Machiavelli
Men shrink less from offending one who inspires love than one who inspires fear.
Niccolo Machiavelli
A prince never lacks legitimate reasons to break his promise.
Niccolo Machiavelli
The promise given was a necessity of the past: the word broken is a necessity of the present.
Niccolo Machiavelli
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