How I say it has as much of an impact on what people think of me as what I say.
More Quotes from Frank Luntz:
Politics is gut; commercials are gut.Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
Frank Luntz
You owe (DeLay) your majority. He's where he is today because he sacrificed himself to gain those extra seats.
Frank Luntz
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Frank Luntz
Rove has always been a survivor. He's brilliant at understanding the right thing to do at the right moment. He specializes in the ability to handle a crisis. What he has done for the president, I actually expect him now to do for himself, ... He'll know what to do and what to say.
Frank Luntz
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz
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